{"product_id":"elmpimaveeteemagenta","title":"Elm Pima Vee Tee Magenta","description":"\u003ch2\u003e\n\u003cmeta charset=\"utf-8\"\u003eV is for victory over the wardrobe: the Elm Pima Vee Tee in Magenta wins every morning before you’ve even had coffee\u003c\/h2\u003e\n\u003cp\u003ePull this on and you'll briefly consider cancelling all your plans just to stay this soft. It's 100% Pima cotton with a flattering vee neck and a relaxed body that doesn't cling in the wrong places. Wear it on the Sunday where one quick errand turns into a three-hour wander round the garden centre and a slice of carrot cake you didn't plan on. Half-tuck it into your everyday jeans, and add a fine necklace that sits just inside the vee.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEarn BoxyBucks with this purchase through our \u003cspan style=\"color: #de0453;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003ca href=\"#smile-points-activity-rules\" style=\"color: #de0453; text-decoration: underline;\"\u003eBoxhill Insiders Loyalty Program\u003c\/a\u003e\u003c\/span\u003e.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMagenta colourway in 100% Pima cotton, a colour that gives your face an instant lift and a cotton known for longer fibres than the regular stuff.\u003c\/li\u003e\n\u003cli\u003eThe flattering vee neck has a soft raw edge, so it frames your collarbones nicely and looks relaxed rather than buttoned-up.\u003c\/li\u003e\n\u003cli\u003eShort sleeves with the same raw-edge finish land on the upper arm, giving you room to move without any tight bands digging in.\u003c\/li\u003e\n\u003cli\u003eThe relaxed body skims without hugging, and a single seam down the centre back gives the view from behind a neat finishing line.\u003c\/li\u003e\n\u003cli\u003eThe curved hem finishes with a raw edge and a little woven tab at the side, and it sits right whether it's tucked in or left loose.\u003c\/li\u003e\n\u003cli\u003eThe cloth is smooth and soft against your skin, and it's made to hold up wash after wash so it stays in your rotation and out of the rag bag.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePop your new Pima Donna in your cart now, and let her take the lead role in your drawer.\u003c\/p\u003e\n\u003ch2\u003eSize and Fit\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eRelaxed fit\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eMaterial and Contents\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e100 % Pima Cotton\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBrand Profile\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e Elm is a deluxe knitwear brand known for its laidback style, punchy pops of colour, and subtle touches of glamour that is both simple and luxurious at the same time. Guided by its design philosophy, “Effortless Everyday Style”, their collection features timeless yet fashionable pieces characterised by clean lines, layering knits and easy-wearing, straightforward shapes. \u003c\/span\u003e\u003c\/p\u003e","brand":"Elm","offers":[{"title":"6 \/ Magenta","offer_id":54170639958310,"sku":"81X4476MAGE6","price":54.95,"currency_code":"NZD","in_stock":true},{"title":"8 \/ Magenta","offer_id":54170639991078,"sku":"81X4476MAGE8","price":54.95,"currency_code":"NZD","in_stock":true},{"title":"10 \/ Magenta","offer_id":54170640023846,"sku":"81X4476MAGE10","price":54.95,"currency_code":"NZD","in_stock":true},{"title":"12 \/ Magenta","offer_id":54170640056614,"sku":"81X4476MAGE12","price":54.95,"currency_code":"NZD","in_stock":false},{"title":"14 \/ Magenta","offer_id":54170640089382,"sku":"81X4476MAGE14","price":54.95,"currency_code":"NZD","in_stock":true},{"title":"16 \/ Magenta","offer_id":54170640122150,"sku":"81X4476MAGE16","price":54.95,"currency_code":"NZD","in_stock":false},{"title":"18 \/ Magenta","offer_id":54170640154918,"sku":"81X4476MAGE18","price":54.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0362\/6145\/files\/Elm-Pima-Vee-Tee-Magenta-From-BoxHill.jpg?v=1792687400","url":"https:\/\/www.boxhill.co.nz\/products\/elmpimaveeteemagenta","provider":"Boxhill","version":"1.0","type":"link"}